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IMMERSION & ADDICTION IN VIDEO GAMES A Research Proposal By Chong Tze Zhern, Joel Interactive Media Design Pathway Level 6 Critical & Cultural Studies (6FTC1075) Assignment 1: Essay Proposal 703 words for The School of Creative Arts Faculty of Creative Arts University of Hertfordshire, UK in partnership with The One Academy, Malaysia. in partial fulfilment of the requirements for the Degree of Bachelor Arts (Honours) on 7th July, 2017 Research Introduction & Question(s) Video gaming is a common leisure activity in the world today, not only amongst tech-savvy children and youths, but grown adults as well. A reason for the popularity of video games can be attributed to their entertainment value and immersive qualities, offering many people a chance to break away from reality. According to Statista.com, there are 2.6 billion people worldwide who are playing some form of electronic game on their personal computers, consol

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